Strategic solutions for products, packaging and visual identity.

Pocket Measuring Tapes

Description A tool present not only in the domestic environment, but also in the activity of most different sectors. The project is separated into three segments that are related, running from a simpler to a more sophisticated product, according to the markets of Latin America and the United States.

Client Starrett Year 2014

Product positioning oriented to meet the global market.

Sketches show the creation process in order to determine the design of the measuring tape.

Geometric detailing of each part that makes up the product.

Colors and material selected according to each market.

Packaging with communication standardization makes it easier for the client to understand differences between products, and strengthens brand recognition for the market.

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