Strategic solutions for products, packaging and visual identity.

Cases for Hole Saw

Description Starrett is the global seller of hole saw kits, with the customization as its main feature. Items that make up the kits vary with each market. Besides expressing more effectively its product positioning, the company wanted, with the new design, to reduce the number of cases and keep the possibility of customization. The proposed solution made it possible to reduce from 10 to only 4 cases, lowering costs, facilitating storage and improving transportation.

Client Starrett Year 2012

Performance, rugged and versatility are the main features that new cases must have. Above, sketch details and three-dimensional geometries developed for the project.

Standard Design: non-value added and brand low display. Unique design: it brings personality and creates a strong competitive differential.

Besides case design, we also develop the entire visual communication and packaging for the project.

We create illustrations and pictograms to align people?s needs to the several product use possibilities.

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