DESIGN com valor DESIGN with value Olea Studio - Design with Value

Strategic solutions for products, packaging and visual identity.

Gustô Juices

Description Conceptual work, the text below was invented by the creative team to contextualize the project. "About 40 years ago, in a small town in the country of Rio Grande do Sul, a family of French immigrants decided to start a business in their backyard. The father, a lover of fine wines and more and more in love with Brazil, liked pressing juices for their children in the morning. His wife had the idea of selling juices to friends and neighbours. From then on, with hard work and dedication, their business began to grow and prosper".
Client Year 2014
The project was born out of the need to create a brand for a line of natural juices.
Studio Olea developed the brand, the entire visual identity and the shapes of the packaging, taking into account the main characteristics of the product and the company.
The more sober and clean identity is intended to show the image of a homemade and natural product. The illustrations, graphics, and logo, refer to craftsmanship. The typography and colours are intended to make an elegant composition. The shapes and packaging materials seek dialogue between the traditional and the modern.
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